The problem given by the client
"We feel there is an issue with the filter functionality on our 13 web stores."
Research
The goal was to find objective data, that express the current state of the filter feature. I was looking for qualitative (internal stakeholders interviews, support representatives interviews, Zendesk) and quantitative (Google Analytics, Heatmaps) evidence.
Research documented in Confluence and heatmaps
Analysis
I use service design methodologies to communicate the context of the current situation to the client.
Persona definition told by a story of a customer in a journey and storyboard
Competitor analysis by user flows in Miro
Design
The UI was not optimised for mobile devices. I was designing for the mobile first.
Left: Analysis of all the current filter types; Right: Mobile first filter fields redesign
Mobile and desktop filter flows in variations ready to spring conversation with the development team
Communication
To manage the expectations of the client, I present the expected outcome of my work early in the process together with the research collected. It helps to adjust the design direction in time.
I am used to be part of the development team and sync with them regularly. I add comments to the design to keep the flows clear enough. I keep the communication open after the handover walkthrough too.
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