I extracted the product definition from what the team collected in research and the previous four iterations of the product. I approached the problem by service design methodologies of understanding the context first, defining the focus on a specific problem of the personas. Then we placed the new product in the life of the personas to solve their problem. We tested our assumptions and begin building the product in iterations.

Yadada Studio - the asynchronous language learning tool

The product design process

Competitor benchmark (excerpt)

Product definition (excerpt)

Journey map (excerpt)

Iterating the flow in Figma (excerpt)

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